Neil Merchant – industry leader will lead again at acadami pre-con at Xplor 2012

Posted by William J. 'Bill' McCalpin on Monday, February 13, 2012

Do you remember the American Express credit card statement in the 1990s? You know, the bill that also had a lot of other stuff in it, like other things to buy and special offers and all sorts of stuff geared to you? This statement was the first widely used bill that used data that the company Read More…

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62 new Transaction Document Specialists!

Posted by William J. 'Bill' McCalpin on Tuesday, February 7, 2012

acadami just announced that in 2011, 62 members of the transaction document industry graduated from acadami’s Transaction Document Specialist School. Sixty-two. That’s up 57% from 2010! This means that acadami has graduated since the School started in 2009 more than 100 students, each of whom took a 5 day course with three exams…yep, that’s over Read More…

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acadami adds new instructors – and you probably know them!

Posted by William J. 'Bill' McCalpin on Monday, January 23, 2012

acadami has just issued a press release announcing the addition of two new instructors: Wendy MacMillan edp and Kevin Lantaff edp. Wendy will be teaching acadami courses in Canada and Kevin will be doing the same in the US. We have had a very successful year in the UK with two “local” instructors: Neil Merchant Read More…

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acadami doing pre-con at Xplor

Posted by William J. 'Bill' McCalpin on Tuesday, January 17, 2012

This year for the first time, acadami is doing a pre-conference session at Xplor. The Xplor Conference and Vendor Forum is March 27-29 (Tuesday through Thursday), and the conference’s two pre-cons will be on Monday afternoon, the 26th (Madison Advisors is also doing their pre-con at the same time). The acadami pre-con is an “Introduction Read More…

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Total USPS First Class mail revenue peaked in 2007-2008

Posted by William J. 'Bill' McCalpin on Friday, December 16, 2011

At a recent Mail & Marketing event here in the Dallas/Ft. Worth area, a USPS speaker pointed out that total revenue from First Class mail peaked in the 2007-2008 time frame and is expected to continue to decline despite postage rate increases. A related question would be: have you seen a drop in your transaction Read More…

Categories: Transaction Mail, USPS

Pantone announces 2012 Color of the Year

Posted by William on Thursday, December 8, 2011

Tangerine Tango As we have discussed in class, Pantone plays a major role in evolving color preferences. Their Color Council forecasts the future color palettes that will be used in fashion, household effects, paint, and even the skins for electronics. Although these future colors are known to manufacturing and fashion designers for some time (they Read More…

Categories: 2012 trends, color, colour, Design, Direct Mail, Transaction Mail

Congratulations to latest Transaction Document Specialists

Posted by William on Monday, November 14, 2011

  Transaction Document Specialist School: Mississauga – November 2011 The following students received their acadami Transaction Document Specialist certificate on 11th November, 2011. They have also met the educational requirements for Xplor EDA accreditation. Andrew Carlson (Citigroup), Theresa Quach (Citigroup), Scott Kinsey (Citigroup), Richard Strzalka (Citigroup). Also attending is Wendy MacMillan edp (guest instructor). Highlights of the Read More…

Categories: ADF, Courses, FSC, print driver, Transaction Mail Tags:

Golden Layout for a Customer Statement

Posted by William on Friday, November 4, 2011

Why do some things look aesthetically better than others? Very often, it is the proportions that make it attractive.   In the early ages, Phidias, Plato and Euclid  noticed that the ratio of 1:1.618 (known as Phi or ф) had ‘magical’ properties. They found that many things (such as snail-shells) tended to expand following roughly this ratio. Read More…

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TA-DA: acadami launches a new website

Posted by acadami on Thursday, November 3, 2011

  Actually, we have revitalized our old website. Why? We needed a facelift that integrates social media. Now we can easily post blogs to drive discussions and share them through our channels on Twitter, Facebook and LinkedIn. We wanted to be able to engage with you via social media, and quickly update or add information Read More…

Categories: News

“Really enjoyed the week!”

Posted by dewpt on Tuesday, July 12, 2011

“The course material, and the way it was presented, was excellent. It would be impossible to teach my team this amount of relevant information internally. In short, this is a must for all my staff.”VP Document Services, WW Financial Institution

Categories: Testimonials

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